What You Need to Do Immediately After a Car Accident

 

Even the most careful drivers get into accidents. And while some get away with a few scratches, there are not so lucky ones who get badly injured – sometimes, fatally.

If you find yourself suddenly involved in a car accident, getting in touch with a Boca Raton personal injury lawyer may not be a priority for you. However, it should still be one of your considerations, especially if you want to protect yourself and your interests. We’ll get into that first but first things first …

Do not go anywhere.
If you caused the accident, you may be tempted to flee the scene.

DO NOT! There are serious criminal penalties for hit-and-run drivers.

The best thing you can do is to turn your vehicle’s hazard lights on. It’s always a good idea to have emergency flares, cones and warning triangles in your trunk so you can set them up to alert traffic.

Stay calm and call for help.
Make sure that you do not let your emotions get the best of you. You need to keep a level head to check if everyone involved in the accident is okay.

If someone’s hurt, call an ambulance. Your quick thinking could mean the difference between life and death.

Also, do not move anyone who’s unconscious or has neck or back pain. You might cause more harm than good. It’s best to wait for someone who has proper medical training for these kinds of situations.

Call the police.
Even for minor accidents, you need to call the police. Your insurance company will most likely ask for a police report. Do not forget to get the name and badge numbers of the responding officers.

Be prepared to exchange information.
Other drivers involved in the accident will ask for your name, number, address, license number, license plate number, and insurance information.

Be sure to do the same but do not volunteer more information than necessary. You may be admitting guilt unintentionally.

Consult with a Boca Raton personal injury lawyer.
Before you notify your insurance agency about the accident, consider getting in touch with a personal injury lawyer. Remember that some accident-related injuries do not manifest immediately. These could appear days, weeks, or months after the accident.

If you get an offer from your insurance company to settle, your lawyer can advise you before signing any documents. From making sure you get fully compensated for your damages, your attorney is there to help.

Inform your insurance company.
Explain what happened to your insurance agent as clearly as possible. Stick to the facts and give your full cooperation. If they find out that you have lied about the accident, they can deny you coverage.

Bonus: FAQs about Vehicle Insurance
The Florida Department of Highway Safety and Motor Vehicles has an FAQ section about vehicle insurance for cars involved in a crash. If you are confused about automobile insurance laws, this will be a good place to start learning.

However, if you want to maximize your recovery if you’ve been injured in a car accident, consider hiring a Boca Raton personal injury lawyer. Hiring an experienced attorney will go a long way in making sure you’re compensated for all your injuries.

7 Ways to Tell if It’s a Timeshare Scam

 

Some timeshare scam artists go to great lengths to pull one over on timeshare owners. Do not fall victim to their trap.

Stay one step ahead of these con artists. Check out these 7 ways to tell if someone is trying to scam you for your timeshare!

7 Ways to Tell if it’s a Timeshare Scam
1. You Were Contacted With a Timeshare Offer Out of the Blue

The first sure sign of a timeshare scam is if you are contacted with an unsolicited offer.

If you’re advertising that your timeshare is up for rent or sale, of course, it makes sense that you will receive inquiries. However, legitimate companies will not contact you out of the blue with offers to rent or sell your timeshare.

This means that if you get an unexpected phone call from someone you’ve never heard of before asking if you want to rent or sell your timeshare, it’s likely a timeshare scam.

While they may have detailed information about their ownership, do not let this convince you that they are legitimate.

A lot of timeshare ownership information is easily available to the public, which means you can find out where you own, what you own, or even how long you’ve owned the timeshare for.

2. You Were Invited to a Seminar

In order to make one quick, big score, timeshare scam artists are desperate to gather as many timeshare owners as they can at once.

These scam artists rent a room at a local hotel and send out postcards to “invite” you to a presentation. This presentation is said to help you get more money out of your timeshare ownership through listing it for sale, renting it, donating it to charity, etc.

Scammers know you ‘re open to attending such events / presentations since that is likely the way you bought your timeshare, to begin with.

After they get your money, however, they’ll likely disappear, never to be heard from again.

3. You’re Offered More Money for Your Timeshare Than Your Asking Price

While not ideal, it’s the hard truth that timeshares do not make a great investment for owners that are hoping to sell for more than they paid.

The fact is that there are too many units available. These units are being sold by a bunch of pushy developers that have greater access to potential buyers.

This means that you can get a lot of money from you.

4. There’s an Interested Anonymous Buyer

Has someone in particular contacted you with a hot buyer who is “very interested” in purchasing your timeshare?

Watch out, this is probably a scammer.

If you ‘re being told that all you have to do is send the money for “closing costs,” do not believe it.

5. Online Complaints and / or Bad Rating

Hopefully, you take the name of the person and / or company that you’re considering to sell, donate, or rent your timeshare to.

Now, take the time to type it into a search engine and read up. Specifically, try typing in the name followed by the word “complaints” to see what you get.

This is a good way to find out if they have been posted in forums and complaint boards regarding their scammer experience.

Also, check to see if the person and / or company has a bad rating with the Better Business Bureau (BBB).

If the company has been earning a bad reputation, this is one of the best ways to find that out and uncover the truth.

The BBB is one of the most trusted sources of information about business and their reputations. Additionally, it’s one of the first places angry customers will go if they feel they’ve been scammed.

Learn from their mistakes through these quick searches.

6. They Want Money Upfront

You may be contacted by someone who wants money up front to “list” your timeshare.

They’ll tell you that for $ 600, $ 800, $ 2500, etc., they will happily “list” your timeshare for sale. Even if they do take your money and list your timeshare for sale, it will be in a place where virtually no one will buy it.

Only, they will not tell you that last part!

The demand for upfront payment can come in many other forms as well.

Con artists will not always be clear about the cost, so beware. Some may string you along explicitly stating that they’re not any upfront fees.

All the while they may be asking that funds be deposited into an “escrow account.” They will still be doing so without any intention of ever returning your funds.

7. You’re Asked for a Money Order or Wire Transfer

The biggest tip for timeshare sales, rentals, or donations is to not deal with anyone who requires payment upfront in a form that removes any chance that you can stop payment or protect yourself in the event that the promised service is never delivered.

If the person and / or company requires payment by money order or bank wire transfer, this is a huge red flag. Someone is likely trying to

The Largest Data Breach Settlement of All Time

 

Every second, nearly 45 data records are lost or stolen.

When this happens in a business, all of their records are put at risk.

This also puts the clients’ personal information at high risk.

Not only does it create distrust between the company and its customers, it also comes with a high price tag.

Unfortunately, data breaches happen all too often.

Advocate Health Care and the U.S. Department of Health and Human Services settled in what is called the largest settlement of all time.

The Largest Settlement to Date
The U.S. Department of Health and Human Services (HHS) Office for Civil Rights (OCR) settled at $ 5.5 million with Advocate Health Care.

Advocate Health Care violated the Health Insurance Portability and Accountability Act (HIPAA).

HIPAA protects personal health information from falling into the wrong hands. Health care providers are responsible for the safety of their patients’ private information.

Over 4 million patients’ personal information was stolen. This information includes their information, names, addresses and credit card numbers.

The Incidents

The exposure came after the first incident in August 2013. Four desktop computers were stolen from an Advocate Health office in Park Ridge, Illinois.

These computers contained the records of millions of local patients.

The second incident occurred in the period between June and August of 2013.

Hackers gained access to the network of billing service used by Advocate Health. This incident exposed the health records of over 2,000 patients.

On November 1, 2013, another breach occurred.

Yet another computer was stolen from a vehicle. This incident exposed 2,230 patients’ protected health information.

After Advocate reported these breaches, the HHS began an investigation.

The Findings

Laws are in place that require health providers to protect their patients’ health information.

The HHS found that Advocate Health violated these laws.

The OCR found that Advocate Health unsuccessfully:

researched the potential risks relating to the protection of protected health information
enacted policies and procedures to limit the access of electronic systems
safeguarded laptop computers that were kept in unlocked vehicles
The department found Advocate Health Care at fault for not securing a written contract from their billing subsidiary.

This written contract should have stated that it protected any electronic protected health information within its custody.

Advocate Health has responded, stating that:

“As all of the digital landscape and the impacts it has on evolution, we have enhanced our data encryption measures to prevent this type of incident from reoccurring.”

Conclusion
Advocate Health Care Network includes more than 250 treatment locations. This includes the ten hospitals and two children’s hospitals.

This makes it one of the largest healthcare providers in the state of Illinois.

Advocate Medical Group (AMG) is a branch of Advocate Health Care.

AMG provides primary care services, medical imaging, and specialty health care services.

This medical group services the greater Chicagoland area.

With new technology, data breaches are becoming more common than ever before.

How to Pick the Best Storage Unit for You

 

Moving? Renovating? Joining forces with someone else?

It’s fair to say that there are some occasions in all of our lives where the excitement and anticipation reach fever pitch.

If we’re lucky, those moments can be life-enhancing. They can be filled with joy. They can be momentous.

Other times, depending on the circumstances, those moments can be fraught with stress or tinged with sadness.

But, regardless of the circumstances, there comes a time in the middle of a move or a renovation when an unnerving reality begins to take hold.

Apart from the hustle and bustle of actually moving, a sudden reality can slowly kick in …

Your stuff.

All of that stuff!

Just what are you going to do with your stuff?

Storing Your Stuff

Here at Nesta Storage, we know how stressful any move can be.

Apart from the incredible volume of your possessions.

There is only so much room, after all. And, you may think that limited space can put an intolerable limit on what you can and can not keep.

That scrapbook you have since years of holding a special place in your heart. And what about that bike you had when you were only learning how to cycle?

Or the corner cabinet the in-laws buy that has never been a favorite of yours?

Wait. Hang on … This could actually work out in your favor!

The good news is, the possessions that you’ve been gathering for a lifetime, do not have to be thrown away. You do not have to be with your most loved, prized possessions at all.

You can store them away instead.

In this article, we’re going to talk all about self-storage units.

And, more importantly, we are going to give you advice on how to pick the best storage unit for you.

Ready to get going?

Brilliant. Let’s do this!

How to Pick the Best Storage Unit for You

Before you choose to go with a particular storage unit, there is a number of factors that you will want to take into consideration ahead of time.

1. Do Your Homework
Before you opt to put your possessions into any storage unit, you’ve got to make sure you’re picking up the storage unit you picked.

Finding the perfect storage unit is like finding a babysitter you can depend on. You would not trust the care of your children with just anyone, would you? The same goes for your most loved possessions.

Doing your homework first is a good place to start.

When you’re looking at storage units, here are some things you will definitely want to consider.

Location

A lot of people consider the location to be one of the most important factors in the decision-making process. But, often, this can actually be a costly mistake.

There is no quicker way to store your precious memories away in a sub-par storage unit, than when you choose to go with the one that is closest to your home – purely because that unit is closest to your home.

Of course, you will want a storage unit that is not a million miles away, but, you will not want to compromise on quality to get one.

Give yourself options and make sure that your storage unit company is a very reputable one before you sign on the dotted line.

Previous / Current Customers and Reviews

Before you choose a storage unit, check out what other customers have to say, not only about the storage units but about the people behind the storage units.

Some important things to consider here include the following:

What kind of testimonials are available?
What have the current and previous customers got to say?
Is there a recurrent theme?
What is your experience with the company like?
Was the experience with the storage unit a positive one?

4 Essential Home Appliances You Must Have

4 Essential Home Appliances You Must Have

More than half of all Americans have their own homes, fulfilling most of the American Dream.

But not all sunshine and roses. If anything is broken, the owner’s job is to handle the problem. Regular maintenance falls right on the shoulders of homeowners including handling unwanted pests and garden care.

If you have a house to look after, you will need the right equipment. Here are 4 essential Home Accessories you need at hand.

Simple Household Accessories: Screwdriver
That may seem a bit clear or basic to most homeowners. But investing in a set of high quality mixed screwdrivers will solve more problems than you can imagine.

Get a set that has a variety of Phillips and flathead settings in various sizes. Having a screwdriver with a metal head or magnet can be very convenient. Many people like to use screwdrivers in their electric drills.

If your device does not come with a storage bag make sure you have some sort of Tupperware bag or zip lock for storage. You do not want to invest in quality home appliance just to lose them!

Quality Utility Knife 4 Essential Home Appliances You Must Have
Home ownership requires quite a lot of homework. Simple things like opening the box, cutting the cable, changing the screen in your window will all need a nice sharp knife.

One day you may have to cut the edge of the new carpet or scrape the paint from the window sill. Doing your own small task at home will always save you money and having a nice knife will make things easier.

Not all jobs must be DIY but simple and secure tasks are best done privately. Sometimes outsourcing some work is safer and just a little stressful! It’s up to the homeowner to make that call.

Air compressor
Not all important household accessories fit in your back pocket like a compact knife or screwdriver. But if you’re doing DIY projects around the house, you’ll soon find out that air compression tools are stronger and much lighter than other tools.

Having an air compressor as sold in Air Compressors USA will make household chores much faster and easier. Air compressors can be used for deck building, sewer cleaning, work siding and more.

Toolbox 4 Essential Home Appliances You Must Have
One of the best gifts to give the first homeowner is a quality toolbox. You’ll be surprised at how many tools you get when you start fixing stuff around the house.

Having a large toolbox with lots of storage will ensure that all the multifarious tools are safe and easy to find. With the place to store your tools, they most like to be scattered around the house. When you need a special screwdriver you do not want to rummage through each drawer and cabinet.

Make sure the toolbox you get is durable. Good quality equipment boxes can last for decades.

With these 4 important household accessories, you will be well equipped to handle all the DIY projects to your liking.

5 Most Shocking Meth Lab Explosions in History

Breaking Bad aired its finale in 2013. You’d think that it’s gonna get the right to decline.

Unfortunately, the manufacture of this deadly drug continues, and it continues to claim the lives not only of those who are addicted to the drug, but those who make it.

Unlike weed, there is nothing funny or entertaining about crystal meth.

Meth lab explosions are a tragic but all-too-common experience. Here’s a chilling look at some of the worst ones:

1. Locke, NY, 2014

Nine people in Upstate New York was charged in connection with the death of a man who died from injuries he sustained during a meth lab explosion. Four of the individuals arrested by the Cayuga County District Shawn Perrault, 47-year-old Shawn Perrault.

Authorities say that Perrault was actively cooking the methamphetamine in a mobile home when an explosion set the home, as well as a nearby barn, on fire. Perrault sustained major injuries, from which he died nine days later.

Perhaps most tragic of all? Three children were in the mobile home at the time of the incident.

2. Evansville, IN, 2011

In one of the worst meth labs explosions in recent history, three people were injured and two killed when a private home blew up. Two neighboring houses were also damaged and had to undergo hazmat cleanup, while the house in question had to be leveled,

In addition to the two fatalities and three adults who were injured, a child was also taken to a nearby hospital for treatment.

A neighbor who witnessed the explosion stated, “You feel it over your whole body – through your bones.”

3. Milton, FL, 2004

Heather Raybon is among the most notorious victims of meth lab explosions. She suffered severe, disfiguring facial burns during the initial incident, and has since undergone a number of plastic surgeries. Nevertheless, her face remains a shocking testament to the dangers of cooking methamphetamine.

Raybon was arrested several times after the explosion, once in 2009 when police raided a trailer on a warrant for her alleged boyfriend, William Hindall.

Hindall, 30, and Raybon were both charged with trafficking methamphetamine, possession of felony drug equipment and possession of chemicals necessary to manufacture the substance.

4. Lakeland, FL, 2012

In one of the most alarming meth lab explosions, a driver was killed while attempting to make meth from his moving vehicle. The body of 36-year-old Clifford Ellison was found inside his overturned car, along with evidence of a mobile, “shake-and-bake” meth kit.

This method of creating the drug involves mixing chemicals in a bottle, then shaking it. In Ellison’s case, the result was an explosion that drove shards of glass into his neck, killing him and causing the car accident.

5. Allegan, MI, 2011

Dennis Letts had been burned once before while attempting to manufacture meth, but a second incident frightened him into sobriety.

The explosion set Letts, then 28, on fire after throwing him 17 feet. He then burned for an estimated 90 seconds before a friend doused the flames with a fire extinguisher.

The skin on his chest, arms, and face, he said, was melting “like hot wax.”

Meth Lab Explosions Can Be Stopped
There are many dangers associated with crystal meth, both its manufacture and its use. To learn more about actions, visit the Community of Anti-Drug Coalitions of America website.

Take Security into Your Own Hands and Get a HIPAA Risk Assessment

If the organization handles protected health information, or the IRC, the Department of Health and Human Services requires you to conduct a risk analysis as the first step toward implementing safeguards specified in the HIPAA Security Rule, and ultimately achieving HIPAA compliance.

This includes all HIPAA hosting providers.

But what does a risk analysis entail exactly? And what should be included in your report?

The Health and Human Services Security Standards Guide outlines nine mandatory components of a risk analysis.
Conducting a thorough HIPAA risk assessment is extremely difficult to do yourself, though. You may want to contract with a HIPAA auditor to help you.

Most people simply do not know where to look, or they end up bypassing things because they do not understand data security.

If the risk analysis is foundational to your security, then you do not want to see the key elements in the analysis.

There are nine components that healthcare organizations and healthcare-related organizations that store or transmit electronic protected health information must include in their document:

1. Scope of the Analysis

To identify your scope – in other words, flats within your organization.

This includes all ePHI – portable media, desktops and networks.

There are four main parts to consider when defining your scope.

Where PHI starts or enters your environment.
What happens to it once it’s in your system.
Where PHI leaves your entity.
Where the potential or existing leaks are.
2. Data Collection

Below is a list of places to get you started in the documentation of where PHI enters your environment.

Email: How many computers do you use, and who can log on to each of them?
Texts: How many mobile devices are there, and who theirs?
EHR entries: How many staff members are entering in data?
Faxes: How many fax machines do you have?
USPS: How is incoming mail handled?
New patient papers: How many papers are required to fill out? Do they do this at the front desk? Examination room? Somewhere else?
Business associate communications: How do business associates communicate with you?
Databases: Do you receive marketing databases of potential patients to contact?
It’s not enough to know only where PHI begins. You also need to know where it goes once it enters your environment.

To fully understand what happens to PHI in your environment, you have to record all hardware, software, devices, systems, and data storage locations that touch PHI in any way.

And then what happens when PHI leaves your hands? It is your job to ensure that it is transmitted or destroyed in the most secure way possible.

Once you know all the places where PHI is housed, transmitted, and stored, you’ll be better able to safeguard those vulnerable places.

Identify and Document Potential Vulnerabilities and Threats

Once you know what happens during the PHI lifecycle, it’s time to look for the gaps. These gaps create an environment for unsecured PHI to leak in or outside your environment.

The best way to find all possible leaks is to create a PHI flow diagram that documents all of the information you found above and lays it out in a graphical format.

Looking at a diagram makes it easier to understand PHI trails and to identify and document anticipated vulnerabilities and threats.

A vulnerability is a flaw in components, procedures, design, implementation, or internal controls. Vulnerabilities can be fixed.

Some examples of vulnerabilities:

Website coded incorrectly
No office security policies
Computer screens in view of public patient waiting areas
A threat is the potential for a person or thing to trigger a vulnerability. Most threats remain out of your control to change, but they must be identified in order to assess the risk.

Some examples of threats:

Geological threats, such as landslides, earthquakes, and floods
Hackers downloading malware onto a system
Actions of workforce members or business associates
Again, if you’re above-average in terms of compliance, you may only have a minimum understanding of vulnerabilities and threats. It’s crucial to ask a professional for help with your HIPAA risk assessment.

Assess Current Security Measures

Ask yourself what kind of security you are taking to protect your data.

From a technical perspective, this might include any encryption, two-factor authentication, and other security methods HIPAA hosting provider.

Since you now understand how PHI flows in your organization, and can better understand your scope. With that understanding, you can identify the vulnerabilities, the likelihood of threat occurrence and the risk.

Determine the Likelihood of Threat O

What is Modbus and How Can You Benefit From it

If you’re looking for an easy to use, open serial communication protocol to implement with your electronic industrial devices, then you must have stumbled upon Modbus, at least once or twice.

Curious about what it is and how you can benefit from it? Many companies and developers have grown to love this open communication communication protocol, and use it extensively in programming the electronic industrial devices they work on.

Let’s take a look at what Modbus is, and how you can benefit from it.

What exactly is Modbus?
Modbus was developed in 1979 by Modicon, the company behind the first programmable logic controller. In tech terms, it is a serial communication protocol.

In other words, Modbus is a way for electronic industrial devices communicate with each other. It allows information to be transmitted over serial lines between electronic devices. Devices can request information, as well as supply it.

Devices that request information using Modbus are called Modbus Slaves. Modbus Masters can even write information to Modbus Slaves.

It should be noted that there can be one Master per Modbus network, but there can be up to 247 Slaves. Each Slave has their own unique address.

How much does Modbus cost and how is it used?
When Modbus was created, it was released to the public, making it an open protocol. This means that companies and developers are built into their networks and build into their equipment without paying royalties.

This fact has made Modbus the most commonly used electronic industrial devices are connected. Regardless of the industry, your organization is in, Modbus can be used to help automate network communication.

There are also various versions available from Modbus that are used to address specific needs an organization. For example, Modbus TCP is used for Ethernet, and Modbus RTU and Modbus ASCII for serial lines.

How can Modbus help my company?
Modbus is great for any company within the manufacturing industry – regardless of what you manufacture. Your organization can benefit from Modbus, because it allows quick and efficient communication between devices in a network.

A scenario in which Modbus could be used in transmitting control devices and sending them back to a main control device.

A practical application of this would be an electronic industrial system that measures air pressure and transmits them back to a computer for analysis. Another way that it can be used is connecting a supervisory system to the remote terminal units in a supervisory control and data acquisition system.

If your company has a real need for data collection and transmission to a main computer, or if it actively uses a supervisory control and data acquisition system then Modbus is definitely a serial transmission protocol worth exploring.

Those two scenarios are just a fraction of the possibility that Modbus is used in your company’s network. With Modbus, the possibilities for innovation and simplification are endless.

INFORMATION SECURITY MANAGEMENT SYSTEM

INFORMATION SECURITY MANAGEMENT SYSTEM
Information is one of the most important asset for the survival of an organization or business, defense of security and the integrity of the state, public or consumer trust,
so it must be maintained the availability, accuracy and integrity of the information. Information can be presented in various formats such as: text, images, audio, or video. Stored in a computer or other external storage media (such as: hard drive, flash, CD, DVD, etc.), printed / written in paper or other media. Information management management becomes important when it comes to credibility and people’s survival. Information technology (IT) service providers, news media, transportation, banking to other industries are very little in touch with information technology, such as: food providers, lodging, agriculture, animal husbandry and others. When companies place information as
critical infrastructure (important), then the management of information security owned a top priority for the sake of survival and development of the company.
Keywords: Information Security, ISMS, ISO INFORMATION SECURITY MANAGEMENT SYSTEM
Data security can indirectly ensure business continuity, reduce risk, optimize return on investment and seek business opportunities. The more corporate information that is stored, managed and shared, the greater the risk of damage, loss or exposure of data to unwanted external parties.
Being “over protective” of information owned, maybe
can make us tired by constantly watching him,
feel anxious if just for a moment leave it. The employees,
business partners are also customers, become uncomfortable as they feel
not trusted. Broadly open access to information
important and secret, maybe not a wise thing. Factors
it can make the information owner confused to behave
How.
The information security management system in this case, becomes
important to be understood, attempted or tried for
implemented so that information can be managed properly,
so that companies or agencies can focus more on achieving the vision
which has been established, or do other things for
business development, or more focus on providing services
best for the customer (community).
Technology is not the only aspect we should look at
when considering and thinking about how that is
it’s best to ensure that the company’s data and information
not accessed by unauthorized parties. Process and
human beings are two aspects that are not less important.

INFORMATION SECURITY MANAGEMENT SYSTEM

5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month: