These days, if you do not have a strong presence online, you risk losing market share to your competitors.
Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.
Read on to learn how to grow your business.
The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.
If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.
After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.
1. Create Content
Content is anything your clients read or interact with. This includes your:
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.
What should you blog about?
Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.
Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.
Once you’re established as an authority, it’s easy to grow your readership.
SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.
While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.
Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.
3. Digital Advertising
This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.
You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.
4. Social Media
Social media is about building relationships and engaging with current and potential clients.
Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.
Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month: