A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.

Choosing the ideal saddle girth

Choosing the ideal saddle girth

The girth is quite an important part of a horse’s saddlery, which we owe a lot to. Without a girth, we would presumably have to ride everywhere bareback, where the majority of us would need to develop an almost superhuman degree of balance to cope with the implications of that! Think about the implications of the girth on the horse: it is a small but very important item of saddlery that can cause all sorts of discomfort if fitted incorrectly. As with most things in the equine world, there is a vast number of girth available on the market, but there is a great deal of considerations to be made before launching into an impulsive purchase.
Firstly, the size of your girth will be your primary concern. The best way to find your horse’s girth size is to use either his current girth, or borrow a girth which fits well, and measure that. Of course, if his current girth is too big or small, you may add or subtract an inch or two depending. You can also measure the distance around your horse from the middle girth straps, but this may not be as accurate as you might hope. Girth extenders are a possibility if you are already lumbered with a too-short girth, but they can look untidy so it is best to invest in something which does fit.

 

As with any piece of saddlery, the quality of the material you choose for your girth will affect the welfare and comfort of your horse. Leather will make for a good quality durable product, however it has been known to rub in the elbow crevices of some horses. If this happens, it may be due to the stiffness of the leather, which is a common problem with new girths. Whilst your horse is wearing it in, it will mold to him better, but try to soften the leather up with a specialist leather cream. Ask your saddlery retailer for their recommended brand, as a good quality leather cream will not only keep the girth in good condition, but should prevent it from rubbing your horse. Obviously, if your horse continues to rub, then it may not be appropriate to persist. Consider a neoprene covered girth; These are specifically designed with comfort in mind. They can cause heating under the girth area, but do reduce the pressure points that can happen with a cheap webbing girth. Webbing girths are great for your pocket, they are very reasonably priced, but do believe that your horse is comfortable. Also remember to check for any signs of wear, as these girths can be less durable over time than other materials, and a snapped girth could result in an injury.

The style of girth you choose for your horse, like many saddlery accessories, will often depend on your discipline. For example, if you showjump or event, a stud guard will be essential, as will an overgirth for the latter. For the serious dressage rider, a specialist dressage girth would be ideal, to free up the movement of the elbow and maximize performance. Despite the confusing array of styles available, the main principle to remember is: the greater the surface area of ​​the girth, the more the pressure will be spread out, increasing the horse’s comfort. A girth which is contoured around the elbow, whilst widening between the forelegs would be ideal for everyday purposes.

Overall, you must have a very clear idea of ​​what works for your horse, and tailor the girthing process to meet his needs. Do not forget about saddlery accessories such as girth sleeves and elasticated girth straps to adjust the fit and comfort that a girth can provide. Finally, ensure you girth your horse up steadily and gently to avoid any issues developing around the girthing procedure. Once you’re pleased with your tack, you and your horse will be ready to enjoy a good ride- whatever it is that you do together.

Blog Making Money – Can You Do It

Blog Making Money – Can You Do It

A blog making money is a blog that is generally successful. While this isn’t the focal point of many blogs, for some, it’s a nice addition to their income and for the more successful, their only source of income and one that allows them a well enough lifestyle. For the most part, making money off blogs is a mystery to many people it doesn’t have to stay that way. Read on and you may discover another way for you to make money.
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Before anything else, you need to be able to write fairly consistently and at a steady pace. Three or four entries a week doesn’t seem like much at the start, but after a while it can wear even the most devoted writers down. It’s just like any job sometimes you get bored with it and you step out for a day or two, but the Internet is a far more demanding ruler than many bosses. Plus nothing feels better than knowing you have a blog making money. When you have a solid and devoted following, you can afford to miss one or two days or even weeks. Some sites even go a month without updating, but at the very start, you need to be able to stick to it like white on rice.

For those who open blogs based on products, you’re in luck you can probably get on the affiliate bandwagon and make some money that way. Now, how does that work? It’s fairly simple. Being an affiliate to a website basically means that you’re advertising them on your website, either by having content related to the main website and linking to them or by showing their ads on your site. Payment isn’t like it is in other media industries though. The Internet’s just a different field than television, one that requires a different payment method.

Generally, the setup is a pay-per-blank, wherein the blank is something that changes from group to group when it comes to blog making money. Most people go for the pay per click variant, which means exactly what it suggest payment only occurs once a viewer on your site clicks the link to their site. Another popular variant, one mostly for merchandise sites such as Amazon, is the pay-per-purchase variant. A user needs to do more than simply browse through the numerous items available they actually have to purchase something.

Payment for advertising for blog making money varies from group to group. Luckily the internet and thus, the people you can meet in it is so wide that you’ll probably find someone or a group that wants to advertise or have you as an affiliate. Build a good site and the money will come.

Probably. The internet and blogging aren’t some magic words that you can use to instantly get ahead in the rat race. It just doesn’t work that way. You still have to work hard and make a site that advertisers would actually be interested in, that can give real traffic to those who would make you an affiliate site. Work hard, put in the leg work and yours might be a blog making money.

The need for good horse equipment

The need for good horse equipment

It is important to remember that any equipment is used to be kept in a good condition and free from wear and tear. In particular, important items such as reins, girth, girth straps and stirrup leathers should be regularly checked to prevent wear and tear from going unnoticed and becoming dangerous. It is not only the stitching that needs to be monitored, any leather cleaner / saddle soap should be used to prevent cracks, weaknesses and tears. Whichever saddle you use, GP, western or synthetic, it should fit true and your bridle should sit comfortably and neither should rub in any place.
There are a wide range of safety accessories that can be utilised when hacking.

 

Boots and or bandages are the best ways of offering protection to the horses legs. There are many different types, fetlock boots; brushing boots; complete boots that offer protection to the tendons and fetlocks as well as wicking moisture away from the legs, preventing rubbing and over-reach boots. These can be made using many different materials, leather, neoprene, nylon and synthetic fabrics are all common.

When you know that the ground or footing in areas you will be hacking through the horses shoes can help in horse a firmer footing, helping to prevent dangerous slipping and sliding. There are other techniques that can help to prevent the build up of snow in the horses hooves that can be discussed with your farrier if you find yourself having to ride in snowy conditions frequently.

A mobile phone is now an essential of everyday life for most people. For safety reasons this should also be taken with you when hacking out, especially if horses riding out alone. This is best carried in a secure pocket with the ringer off so as not to startle your horse should it go off. In the event of the emergency you can use your phone to call the vet, your yard or your home should you need it. Even the most isolated areas should allow you to use emergency numbers, preventing you from being stranded in the case of an emergency.

What is Entrepreneurship Like

What is Entrepreneurship Like

In discussing entrepreneurship and writing articles on the subject, I have found that it aids understanding when we begin by agreeing on exactly what the word means to us.
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Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it regardless of the resources currently controlled. The American Heritage Dictionary defines an entrepreneur to be a person who organizes, operates, and assumes the risk for business ventures.”

These are rather abstract concepts for a person just beginning to consider whether they ought to start a business rather than take a job, or leave a secure job for a chance at greater self-fulfillment. Let us try to refine our understanding of entrepreneurship by asking some more specific questions.

Is everyone who runs a business an entrepreneur? Many would not consider the newspaper carrier, shoeshine person, and grass cutter entrepreneurs, though these are often the youthful pursuits of those with an entrepreneurial bent.

Does it matter whether the business is merely part-time? Whereas some part-time activities are basically hobbies, or undertaken to supplement income, some entrepreneurial ventures can be tested in the marketplace on a part-time basis.

The path to an entrepreneurial venture might begin by earning a salary in the business one expects to enter, while learning more about it, and waiting for the opportune time to go out on one’s own. This time can be used to develop a support network, professional and personal, and generating ideas to bounce off people whose opinion one respects.

At what scope does self-employment become a venture? The primary objective of many self-employed people is merely to employ themselves (and others if necessary) at a moderate to good salary; some are even willing to eke out a living to do what they enjoy. This approach is often referred to as a lifestyle business, and is generally accompanied by little, if any, plan for growth.

These questions are intended, not to develop a precise definition of entrepreneurship, but to help us understand our attitude toward its many forms of expression. We may each answer these questions differently, yet all answer appropriately within our own frame of reference.

Entrepreneurship is more an attitude than a skill or a profession. Some of us may prefer a corporate or public service career path, but many would choose an entrepreneurial opportunity that feels right.

Would you consider a person who inherits a business an entrepreneur? From the point of inheritance on, it is their own money and financial security at risk. They could possibly sell the business, invest the proceeds in blue-chip stocks, and live off dividends. Some might consider managing a personal stock portfolio for a living as an entrepreneurial venture.

Would a person who inherited a small or marginal business, then took it to new dimensions be considered an entrepreneur? The inheritor could have tried merely to keep it going, or even to pace the business decline to just carry them to retirement. In a family-held business, long-term success is often a central goal.

Are franchise owners entrepreneurs? Many feel that, for those who have access to the large up-front investment, franchises are sure things. For many, operating a franchise is similar to investing in blue chips, a relatively sure thing with generally unexciting returns.

What you’ll need when you own a horse

What you’ll need when you own a horse

Saddle
When you buy a saddle, what do you need to look for is: whether it fits your horse, what it matches the kind of riding you want and whether it is comfortable for the rider. Saddles come in different types for polo, racing, showing, etc. There are saddles that are meant for a rider who intends to do all kinds of riding and there are saddles that can fit a horse of any shape.

 

Bridle

Bridles are usually made in leather, which makes them long lasting and comfortable to use. They are made in synthetic materials, designed to make them easier to clean and maintain. The size of the bridle depends on the type of horse and the size of its head. Normally, bridles come in four different types: snaffle, double, western and endurance. A snaffle bridle is easy to handle and modify to suit the type of horse and the way it rides. A double bridle gives the rider a high degree of control over the horse. A western bridle is minimal in appearance and is designed for a hot climate to allow the horse’s skin to breathe. It is also easier to repair, if away from home. An endurance bridle is flexible enough to be changed to a head collar, which is suitable for long distance travel.

Bits

Bits are the part of horse riding equipment that helps the rider to communicate with the horse regarding its speed and pace and some control over the horse. There are five different types of bits, and all five affect the different areas of the horse’s head. A bit should fit tightly into the horse’s mouth and should leave a little space free on both side of the mouth. Bit sizes are measured by taking the distance between the two bit rings in either centimetres or inches. Bits are made in different materials like stainless steel, copper, iron, etc.

Horse harness

The part of horse riding equipment that allows the horse to pull a vehicle like a carriage, a sleigh or a wagon is the horse harness. It is also used to latch the animal to other loads like a plow or canal boat. The two main parts of a harbors are collar and a head collar, either one being used. There are different kinds of harnesses suitable for different purposes like shows, pulling a carriage or van, pulling a cart or wagon, racing or plowing.

Horse rugs

Horse rugs are meant to protect the horse from sun, rain, snow, wind and flies. It gives the horse warmth and protection while it is in the field or stable. It helps the horse to remain healthy, hygienic and safe while traveling, as well as after exercise. Rug sizes range from 3 ft for a colt to 7 ft 3 inch for a big horse. Depending on the purpose, rugs, rugs, cooler rugs, blankets, summer sheets, turnout rugs, sweat rugs, fly rugs.

Riding whips

Horse riding equipment would not be complete without riding whips and boots. Horse riding whips are used to lead the horse on. They should be carried on the inside of the hand and used just behind the rider’s leg. Whips are of different kinds like whip whip, whip hunting, whipping whip, polar whip, show cane and lunge whip. Whips are used for various purposes like show jumping, dressage, cross-country, hacking, schooling and polo. Always remember that whichever is not meant to be used on the horse often.

Riding boots

Boots for horses are worn on its front and back legs. They protect the horse from injury while traveling or participating in a competition. There are different kinds of boots for different purposes and protect the different areas of the horse’s legs. They are usually made of synthetic material, leather or rubber with either Velcro fastenings or leather buckles.

Can Your Business Survive

Can Your Business Survive

 

Ralph Waldo Emerson said, “Build a better mousetrap, and the world will beat a path to your door.”
But when you’re starting your own business, there’s no guarantee that your “mousetrap” is going to survive, especially in today’s fast-paced business world.

 

Nearly half of all small businesses fail within the first two years of operation. The number one reason for business failure is inadequate planning. The second reason is under-capitalization.

So before you mortgage your house, or go into debt financing your business, you need to know if your business is going to do more than survive — you want to know if it’s good enough to thrive! Here are three things successful businesses that have stayed in business for five years or longer have in common:

1. The idea. A successful business start-up always starts with an idea. Something that makes your business stand out from all the rest. So how do you know if you’ve got a good idea?

You’ve probably got a good idea if you can answer yes to any of the following questions: Does your idea provide the solution to a significant problem for your target market? Does it satisfy a need or want? Does it create an opportunity?

The most successful businesses either fix problems (either real or perceived), or they increase your customer’s pleasure. They create a repeat need for a product or service among the target market.

2. The market. Your chances of survival are better if you can answer the following questions with a yes: Is there already a market for your product or service? (It’s much easier to fill a need than trying to create an entirely new market.) Can your target market afford to buy your products or services? (If they can’t afford it, it doesn’t matter how great it is, you won’t sell any!) Will your target market perceive your product or service as valuable? (If they want it, but don’t think it’s worth what you’re selling it for, you won’t make any sales.)

3. Your ability. Do you have the people, the resources and the knowledge to be able to consistently provide your products or services to your target market? Can you maintain a competitive advantage? Do you have enough manpower? Can you purchase the supplies and materials you need over the long run?

Your first step always is to create a solid business plan. Your business plan is more than an essay on “Why I deserve to get funding for my idea” however. Don’t spend all the time creating a business plan and then toss it in the bottom drawer of your desk. Your business plan should be a living, breathing roadmap that helps you make sure you’re on course and reaching the goals that you set for your business.

The second step to business survival is getting enough financing. Although the term “bootstrap entrepreneur” describes most small business owners, having enough capital to be able to keep your business afloat is vital to your survival.

When you’re creating your financial analysis of your business, make sure you’re being realistic about costs and expenditures, so that you give yourself the cushion you need to succeed.

If finding financing is a problem, either because you don’t have enough credit or equity, or there are other problems, take the time to look into the resources that are available in your community. There are a wide variety of grants and loans (including microloans) for entrepreneurs, if you know where to look.

Some great resources will be: -The Small Business Administration -Local Small Business Development Centers -Women’s Organizations -Local University or Community College -Chamber of Commerce -SCORE (The Association for Retired Executives) -Nonprofit organizations that work on economic development in your area

Use other successful business models as a guide. When you’re getting started, look around. What businesses are successful? Why? What is it they’re doing that is working? What attributes do you admire, and why? You stand a better chance of succeeding if you’re modeling someone who is already successful.

Find a mentor. Most entrepreneurs have great skills and abilities, but no one does everything well. You probably already know what your strengths and weaknesses are. (If not, there are many resources and tools that can help you figure it out!) Rather than ignoring your weaknesses, find a mentor who can help you either build your skills in your weaker areas, or offer advice for getting what you need.

If you take the time to plan to succeed, you could be creating a legacy that will be enjoyed by future generations, and that other entrepreneurs will look at as a model for building their own businesses.

The equipment is mostly needed by a horse owner

The equipment is mostly needed by a horse owner

With the ever-increasing range of horse equipment available on the market we have a look at the essentials that every horse owner should have.
Well other than the horse your first thing you need is a halter. The continental design is the best as it allows for the use of a chain. Most halters manufactured today are continental in design. Extra features include safety clips (they are important if you intend turning your horse out with a halter on) lining for the nose and poll. Which one you select will largely depend on your budget and taste, as they are available in almost every possible.

 

Next you will need a lead rope, a thicker softer lead rope is advisable, and if it has a loop on the end cut it off or loosen it, lead reins should never have a loop at the end. Ideally a lead rein should measure between 5-7 feet in length, as they are the most versatile

Spare feeder and water bucket even if your horse is boarded it is yours. It is advisable to have at least two hay nets as well

Grooming kit also advisable to have two of if possible allowing for changeover and cleaning without interrupting the grooming routine. Mark your hoofpick well, as it is usually the first thing to wander off in any yard. Invest in a few spares.

Two working bridles, it is advisable when buying a horse to bridle (unless it’s a Keiffer or Stubben that is) Buy a spare bridle and oil it is well to have available in the event of the working bridle breaking

Working boots Brushing boots is advisable for everyday riding, unless your horse requires specialized boots, which you will be informed of when purchasing, or after having the horse vetted. Speak to your stable manager or instructor as to the most suitable boots.

Saddle a well-fitted saddle that’s your choice and riding style. Check your saddle every three months to ensure it’s correct fit.

Rugs and clothing Day sheet, used mostly after bathing a horse to get the coat to lie flat, of for traveling.

Sweat sheet used to cool your horse down and prevent chills on cool or cold days. Often confused with a flysheet, a sweat sheet has the same appearance as a flysheet. It is however heavier and does not have the belly straps

Flysheet if you own a gray horse or one with sweet itch this should be placed on horses whilst turned out to prevent insect bites and stings.

Exercise blanket. If your horse is to be clipped in the winter and it snows in your area warm whist working.

Rugs Depending on your stabling arrangements and climate may require up to three rugs. If stabled your horse could have a lighter duvet rug whilst indoors, and then have this exchanged for a New Zealand or Weatherbeta for when turned out. It is advisable to have at least two turnout rugs should you have wet winters with snow, as this allows for them to dry properly prior to being used on the horse again.

Should your horse live out at least two New Zealand rugs. Ensure that the waterproof lining is intact and not allowing moisture to seep through.

Bandages Exercise bandages, these are made of elastic or ribbed fabric, although not as fashionable as boots, horse exercise bandages have one benefit over boots. Used to protect the legs whilst in work and to support tendons. Also helps with beeping the legs warm in the winter.

Stable bandages These are made of wool of flannelling, today they are often made of fleecing. Every owner needs at least one pair on stable bandages; These are used from bandaging for warmth or for drying of legs to extra support for wound horse dressings.

Why You Need a Heat Pump Replacement in Decatur Every 15 Years

Why You Need a Heat Pump Replacement in Decatur Every 15 Years

Heat pumps gained popularity in the 1970s when the nation was in the midst of a gas crisis. These pumps were more efficient than the traditional heating and air conditioning methods of the time and remain more efficient today. They are used widely in HVAC – Heating, Ventilation and Air Conditioning – units and they work with the unit whether it’s heating or cooling. The pump itself does wear down over time, and experts recommend a heat pump replacement in Decatur every 10 to 15 years to ensure optimal energy efficiency and working capacity.
Don’t Be Fooled

 

If you envision a heat pump like a pump in your automobile’s engine, don’t be fooled. Even though it’s called a “pump,” a heat pump is a complex unit that looks a lot like an air conditioner. You might have a pump and not even know it, because your HVAC in Decatur looks just like the air conditioner at your previous residence. These weigh as much as air conditioners do as well, sometimes as much as 3 tons or more, and their efficiency is ranked by SEER, or Seasonal Energy Efficiency Ratio, measurement just as heating and air conditioning systems are ranked.

How They Work

An HVAC in Decatur that is a heat pump works like a normal air conditioner would when you cool the house. It cycles refrigerated air into your home to keep the temperature where you have set the thermostat. When the outdoor air cools in the fall and winter and you switch your heater on, the pump reverses the cycling motion to bring warm air into the home instead of cool air. How it does this is it takes the cold air from the conditioner and blows it outside and brings the warm air from the unit that would normally go outside in. This is a unique process, as the pump works the same but reverses motion to achieve the desired effects inside your home.

Lifespan per the U.S. Department of Energy

According to the U.S. Department of Energy, the lifespan of a heat pump is 10 to 15 years, but before your huff in disgust and call a contractor to rip out the unit and replace it with separate heating and air conditioning systems; they don’t last any longer than heat pumps do. You might not need a heat pump replacement in Decatur after 15 years, but you should do so anyway, because the unit will begin to fail regularly and the repairs will ad up.

As with replacing heating and air conditioning units every 10 to 15 year, replacing your HVAC in Decatur will save you money on your energy bills. Technology changes quickly in this industry, and newer units are being engineered and built all the time to increase energy efficiency. If you select an ENERGY STAR unit for your heat pump replacement in Decatur, people have reported saving up to 20 percent on their utility bills after the new system has been installed. That’s a lot. Contact a professional contractor today to come out and inspect your heat pump to see if it’s time for a new one.

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Constance / Germany, 11/02/2017 – Version 23 of the reporting tool marks 25 years of List & Label software development. The new version provides a considerable performance boost for users. “Managing Director and Head of Development List & Label Jochen Bartlau. “The database server has been greatly reduced.”

 

The Enterprise edition now includes the combit Report Server. Software developers can use it to provide their customers with a ready-to-install and ready-to-use server-based reporting solution along with their own application without any programming effort. For their own web applications, developers can use the Ad-hoc Designer to implement browser-based design and more. List & Label Designer users will have access to many new features, e.g. the pie and donut charts can now display partial sections instead of a complete circle, or represent several rows of data. Virtual formula variables provide users with direct formatting of values ​​in the variable list via drag & drop. Context-sensitive editing of crosstabs is quick and easy.

Since its first release in 1992, the reporting tool List & Label has established its position on the national and international market. The software manufacturer from Konstanz on the shores of Lake Constance has always managed to adopt the latest technologies and integrate them into its reporting tool at an early stage. Developers using List & Label have a very wide range of programming languages ​​and development environments at their disposal.

 

List & Label 23: Highlights of The New Version

Accelerated Designer Startup The Designer launches much faster, especially for large data structures. The information required is only queried and registered when the user actually needs it, i.e. when accessing data structures. This dramatically reduces database queries. The Web Designer also benefits from CPU performance and above all network bandwidth.

Increased Printing Performance Several optimizations in the preparation of the actual data structure used for printing and exporting have significantly reduced the load on the database server. This increases the printing speed. Data providers created by developers themselves require minor changes. In addition, List & Label recognizes when only the quote accordingly variables are required for report parameters and optimizes the database query accordingly. Memory consumption for crosstabs has also been greatly reduced, especially when using shadow pages.

Report Server Included The Enterprise Edition includes the combit Report Server, a ready-to-install and ready-to-use reporting solution. The web application works in any current browser on all devices. Developers who need a server-based reporting solution can save a lot of development time. A new API allows users to access servers from their own servers.

Ad-Hoc Designer The lean Ad-hoc Designer is a completely browser-based alternative to the locally installed Web Designer and is available as an independent control. Developers can quickly integrate it into their own web applications, and customers can create most reports directly in the browser, even on a tablet.

Relational Linking of Data Sources In order to combine and link data from different sources, it is now possible to simply and define relations between different data sources. For example, customer data from an SQL table is linked to the online order as a CSV from the web shop. Most of the included data providers can be linked in this way.

New Data Provider: Salesforce Integration with the Salesforce web service for direct access to the entire data model.

New Features in Pie and Donut Charts In the Designer, users can now define several data series in the donut chart, which are displayed as nested rings. This allows for easy comparison of different time per